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Neil Darrow Strauss (born March 9, 1969) also known by the pen names Style and Chris Powles, is an American author and journalist. His book , describes his experiences in the seduction community in an effort to become a "pickup artist". He is a contributing editor at Rolling Stone and also wrote regularly for The New York Times.
Strauss has been identified as Jewish by The Jewish Journal. When asked about his ethnic background in an interview, Strauss simply stated that "my parents are very secretive".
He was then invited by Jann Wenner to become a contributing editor at Rolling Stone where he wrote cover stories on Kurt Cobain, Madonna, Tom Cruise, Orlando Bloom, the Wu-Tang Clan, Gwen Stefani, Stephen Colbert, and Marilyn Manson.
He won the ASCAP Deems Taylor Award for his coverage of Kurt Cobain's death for Rolling Stone and his profile of Eric Clapton in The New York Times Arts & Leisure section. Strauss also contributed to Esquire, Maxim, Spin, Entertainment Weekly, Details, and The Source in addition to writing liner notes for albums by Nirvana and others. He has also appeared in Beck's music video Sexx Laws which also featured Jack Black, in Thirty Seconds to Mars' video Up in the Air, and he made a brief appearance as a cancer patient in episode 4, season six of Curb Your Enthusiasm.
The book made a month-long appearance in The New York Times bestsellers list in September–October 2005, and reached the #1 position on Amazon.com immediately after its release in the United States. Strauss appeared on various TV shows, including The View and ABC Primetime, and he participated in many book signings.[7] It was optioned to be made into a film by Spyglass Entertainment, with Chris Weitz adapting and producing.[8]
After publishing the book, Strauss temporarily retired as a pickup artist and settled with a longtime girlfriend Lisa Leveridge, who played guitar in Courtney Love's band The Chelsea.Emma Forrest: " All the right moves." The Observer, September 11, 2005
An article in the Sunday Mirror suggested that Leveridge broke up with Strauss in February 2006 to date Robbie Williams.
His follow-up book, the graphic novel How to Make Money Like a Porn Star, was published on September 26, 2006. The same year, "Shoot", Strauss' short film about becoming a rock star, was released. He co-wrote, directed and performed in Shoot. Also in 2006, in collaboration with Dave Navarro and Entourage writer Cliff Dorfman, he created a one-hour TV drama The Product for FX.Daily Variety, August 18, 2006, "FX amps up rock drama" by Denise Martin He also worked with James Gandolfini on a show, Roadies, for HBO. In 2007, he released a follow-up to The Game, Rules of the Game, a two-book boxed set.
Strauss has continued to be involved with pickup artistry through his dating coaching company Stylelife Academy, founded in 2007. Most of the coaching is done by employed coaches, rather than Strauss himself, though he does make appearances at yearly conferences and in some video products sold by the company.
In 2012, Strauss released a board game/party game as a follow up to The Game and Rules of the Game called "Who's Got Game? The Game with Benefits".
Strauss is credited with popularizing the pick-up artist community and making its existence widely known. In an October 2015 interview he said of that community "there are some really damaged people with hateful and distorted views of reality gathering other people who share those views", attracting people with "neurotic wounds" and with "character disorders", trying to find help and to change themselves.
In March 2015, Strauss' wife gave birth to their first child. His book was released on October 13, 2015. The Truth, a sequel to The Game, covers his struggles to build and maintain a relationship with Ingrid after his years of immersion in the seduction community.
Strauss and Ingrid De La O divorced in October 2018.
Strauss's 2009 book, (Harper), for which he spent three years among survivalists, tax-dodgers, billionaire businessmen, and the government itself. It entered The New York Times bestseller list at No. 3. He received the presidents Volunteer Service Award for his search-and-rescue work during the writing of Emergency. The rights to the movie were picked up by Columbia Pictures, with Robert Downey Jr. attached as a producer and probable lead actor.
Neil Strauss's 2011 release entitled was also a New York Times bestseller. Released on March 15, 2011, the book is a compilation of 228 celebrity vignettes conducted throughout Strauss's career as a pop culture journalist.
Neil Strauss's 2015 release entitled was also a New York Times bestseller. Released in October, 2015, this autobiographical book covers his attempts to form and maintain a long-term relationship following his years in the seduction community. It made the November 1, 2015, NYTimes bestseller list. Several detailed reviews were published in Grantland and the Chicago Tribune after its publication.
In June, 2017, I Can't Make This Up: Life Lessons was published with co-author Kevin Hart and immediately was a #1 NY Times Bestseller.
In 2019, Strauss launched To Live and Die in LA., a true crime podcast following the death of Adea Shabani. It hit No. 1 on the iTunes podcasts, and was in the top 10 for four months.
On December 5, 2021, Strauss became the first mainstream author to mint a book on Ethereum titled Survive All Apocalypses: From Machine Uprisings to Bear Markets. On February 13, 2023, the Los Angeles County Museum of Art (LACMA) announced that it had acquired the book for its permanent collection.
Strauss also has a chapter of advice in Tim Ferriss's book Tools of Titans.
Near the end of 2021, Strauss began working on a fictional "tell-all" book about the NFT collection The Bored Ape Yacht Club, entitled Bored and Dangerous.
In January 2023, The Creative Act: A Way of Being, a book that Strauss wrote with music producer Rick Rubin, was released and entered the New York Times Bestseller list at No. 1 on February 5.
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